The outcomes are in and it’s official – 84% of Brits are able to ditch the chilly UK climate, and swap their house workplace for a heat sunny seaside. In response to a nationwide survey carried out by the Antigua and Barbuda Tourism Authority, 84% of working Brits would love to exchange their Zoom background with a real backdrop of the ocean. The Antigua and Barbuda Tourism Authority has heard this message loud and clear is taking motion with the launch of its brand-new marketing campaign: Enterprise on the Seaside.
A contest for creatives
To kickstart this new marketing campaign, the tourism authority is partnering with the idyllic Keyonna Seaside Resort on a search to discover a inventive thoughts to take pleasure in a workcation from their island paradise. Providing a two-week keep on the all-inclusive resort, the journey is meant to supply an unique escape to one of many world’s most stunning islands whereas providing an expert alternative to help and collaborate with the resort on their web site growth and graphic design. This January, Keyonna Seaside Resort and the Antigua and Barbuda Tourism Authority will start their seek for one gifted particular person to work remotely within the UK earlier than becoming a member of the group on island (when journey restrictions are lifted) to take pleasure in all of the experiences that make Antigua one of many world’s most idyllic workcation spots. See under for extra particulars on the place and the entry particulars.
‘Enterprise on the Seaside’ marketing campaign
With 93% of Brits agreeing that companies at the moment are extra seemingly than ever earlier than to permit staff to do business from home, Antigua’s new marketing campaign is making it straightforward for Brits to do their enterprise on the seaside. Whether or not from an unique use property or one of many island’s spectacular all-inclusive resorts, British distant staff are assured sturdy WIFI and an idyllic surrounding to spice up inspiration and motivation.
As soon as lockdown is over and the air hall as soon as extra resumes, Antigua is looking all Brits to swap the morning commute or house workplace for the island’s 365 palm fringed seashores, unbelievable journey actions and scrumptious native delicacies. 70 % of the UK continues to really feel the results of the COVID-19 pandemic on their psychological well being, and with 74 % saying that sunshine is nice for the soul, Antigua’s island-life mentality is certain to reset, refresh and reboot the minds of working professionals.
Colin James, CEO of Antigua and Barbuda Tourism Authority stated, “Antigua presents solar, sea, sand and area, and a great backdrop for the final word distant working expertise. A swim between conferences, a spectacular Zoom backdrop, and ending every working day with freshly caught fish and native produce– working remotely in Antigua may simply be the proper treatment following a tumultuous 2020. We all know this third lockdown is hard for the UK however we might be ready to welcome you as soon as journey can resume.”
Keyonna Competitors Particulars
The best candidate ought to have a watch for clear and clever net design with a portfolio of labor in profitable resort web site design and performance. The best candidate’s understanding of end-user wants, web optimization, advertising and marketing content material and visible attraction, and the flexibility to translate high-level necessities into interplay flows will help the group in remodeling the resort’s website to an attractive, intuitive, and purposeful storefront enhancing the model, and the conversion to bookings. With confirmed expertise in net design, demonstrable graphic design abilities and a robust digital portfolio, candidates are required to submit their CVs together with a canopy letter explaining why they’re most suited to the workcation place. Entrants should submit their functions by 15 February 2021 with the view to start the undertaking from 1 March 2021.
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