In a freewheeling interview with Journey Each day Media, Abdulla Yousuf, performing director in proximity market at Dubai Tourism talks about how the emirate has opened as much as welcome travellers and guaranteeing travellers’ security and wellbeing by means of its numerous initiatives.
TD: Dubai was one of many first emirates to open up. What are the brand new precautions and measures that you’re taking to make sure security of residents and travellers alike?
AY: With the town opening up once more and with many places and leisure amenities being made accessible to the general public we’re very eager on guaranteeing each traveller’s security and well-being. With that in thoughts, Dubai launched a compliance programme ‘Dubai Assured’ to certify and acknowledge lodges and retail institutions, meals and beverage retailers and sights that managed to implement all public well being protocols for the prevention and administration of COVID-19. The initiative is a part of Dubai’s efforts to being thought-about one of many world’s most secure locations.
Mixed efforts of the UAE’s management, authorities and tourism sector stakeholders, in addition to Dubai Airports, Emirates Airways and flydubai, led to Dubai receiving the Secure Journey stamp by the World Journey and Tourism Council (WTTC) and most lately Dubai has been ranked third among the many prime 10 most secure cities to journey to in 2021.
TD: What are the brand new sights which have now opened up in Dubai?
AY: With the final word purpose of Dubai turning into the world’s most visited metropolis, Dubai has all the time captivated vacationers from all all over the world, with its gorgeous structure, futuristic structure and an array of sights that proceed so as to add to the ever-growing record. A few of the latest openings are as follows:
The Palm Fountain made its debut on 22 October final yr and efficiently broke a Guinness World Report for the world’s largest fountain, with water taking pictures up 105 meters above 3,000 LED lights. Situated at The Pointe, in Palm Jumeirah, the attraction is the one multi-colored fountain within the metropolis, and spans throughout 14,000 sq. ft of seawater.
Dubai Safari Park, a wildlife reserve, animal sanctuary and schooling centre, underwent an in depth revamp previous to its opening on 5 October. Unfold throughout 119 hectares, the park is house to three,000 totally different species of wildlife ME Dubai by Melia, the extremely anticipated lodge is a part of The Opus, one of many final tasks to be designed by late architect Dame Zaha Hadid – additionally it is the one lodge with exteriors and interiors each designed by Hadid. The lodge is a mirrored image of the Iraqi-British architect’s signature model, with flowing traces and curves throughout the 93 rooms.
World Village, the UAE and wider area’s main multicultural household vacation spot for tradition, buying, sights and leisure, re-opened its doorways to company. Company can discover the distinctive treasures and delicacies from 78 totally different cultures throughout the park, eating experiences with 200+ eating places, cafes and avenue meals retailers, amongst others.
TD: How has enterprise been because the opening? May you throw some mild on the rise in vacationer arrivals and which international locations are your essential markets as of now
AY: Dubai is on a superb path on the subject of the restoration of the tourism sector. Because of the UAE authorities, the best measures had been taken on the proper time to guard all residents within the nation, and to guarantee that we at the moment are in a scenario, the place we will begin wanting ahead to welcoming company from worldwide locations as effectively.
Since worldwide flights resumed 7 July 2020, South Asia make up for 32% of all guests on this interval. MEA and Western European markets additionally contributed 18 and 17% customer fall respectively.
On the subject of our advertising methods, we wished to guarantee that we transfer ahead with the best method. In the intervening time, a number of international locations are on the trail to restoration, and others will hopefully comply with quickly. It’s key for us to verify all travellers hold Dubai prime of thoughts, but additionally that they really feel protected after they come go to our vacation spot. The general method is security first, and if we act with accountability and with care, we will guarantee that we will welcome many travellers quickly within the ‘new regular’.
TD: What are the brand new developments in journey that you’re witnessing within the post-COVID world?
AY: Our information and insights group is consistently monitoring buyer behaviour and we’re sure that there will likely be a change, particularly as journey begins to select up and folks get used to the ‘new regular’ – information exhibits that we’re persevering with to see robust ahead bookings for journey to Dubai. Some developments indicated that there could be extra late bookings. As well as, FIT journey is more likely to improve whereas group journey might cut back. We will additionally see that new behaviour are rising inside the ‘new regular’ as effectively. Vacationers are searching for better assurance on well being and hygiene requirements at locations and are more and more choosing shorter journey locations. Dubai has many benefits for travellers and is subsequently prepared to regulate to those adjustments. One fundamental side is the range that our vacation spot affords.
TD: May you inform us extra in regards to the digital working programme that may enable distant employees and their households to remain for as much as a yr? How has Dubai geared as much as cater to this rising want of workation holidays?
AY: Our digital working programme for abroad professionals is an unimaginable alternative that permits abroad distant working professionals to dwell in Dubai whereas persevering with to serve their employers of their house nation. The programme affords distant working people and their households the chance to relocate, on an annual foundation and make the most of Dubai’s robust digital infrastructure, sturdy connectivity, protected and high-quality life-style, world networking alternatives and nil revenue tax. This programme gives candidates with the flexibility to dwell in Dubai in an analogous method to residents, by offering entry to cellphone traces, resident ID playing cards, banking amenities and the flexibility to lease lodging or ship kids to highschool.
TD: New occasions that we will sit up for within the subsequent few months for travellers.
AY: The jewel in our crown, The Dubai Purchasing Competition is an thrilling time for travellers and again with its twenty sixth version from 17 December by means of January 2021, it’s a unbelievable begin to the yr. Along with this, guests can count on a spread of dwell performances, sporting occasions and comedy.
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